Our story

Kifesh is more than just a brand—it’s a story you wear.

"It was born from my own journey of learning to love all the parts of who I am. Growing up Moroccan in Belgium, I often felt like I didn’t fully belong in either world. I was the only kid of color in class, and for a long time, I thought I had to shrink parts of myself to fit in. I learned to blend in—but deep down, I was always searching for home."
Sarah, Founder

Kifesh is for anyone who’s ever had to navigate different worlds. For those still figuring it out. For those learning to embrace every part of who they are. And for anyone who simply wants to wear something that tells a story. But more than anything, Kifesh is a community. A space where shared roots, different journeys, and bold voices come together. Where clothing becomes conversation, and identity is celebrated in all its forms.

Here, you’re not just wearing clothes—you’re finding connection.
Welcome to the family.